automotive
ux design & research
Blaze - Jeep 2050
Blaze - Jeep 2050
Blaze - Jeep 2050
Corporate Sponsored Project
at the Academy of Art University
September - December 2024
Figma, Adobe CC, Midjourney
Role: UX Design, Research, & Strategy
Blaze Forward,
Find Freedom.
Blaze Forward,
Find Freedom.
Blaze Forward,
Find Freedom.
context
Imagining Jeep in the year 2050: Blaze – Redefining urban and wilderness exploration
Imagining Jeep in the year 2050: Blaze – Redefining urban and wilderness exploration
Imagining Jeep in the year 2050: Blaze – Redefining urban and wilderness exploration
The Blaze project envisions Jeep’s future in 2050, blending cutting-edge innovation with the brand’s legacy of adventure and freedom. A joint collaboration between UX and industrial design, I worked alongside two teammates to bring this vision to life. In a world where urbanization and sustainability intersect, Blaze bridges the gap between bustling cities and the untamed wilderness. This concept introduces adaptive gear, personalized waypoint technology, and seamless integration between vehicles and environments, offering users an immersive and meaningful experience. Designed for global, cross-generational appeal, Blaze redefines exploration by fostering community, inspiring adventure, and ensuring Jeep’s ethos thrives in a rapidly evolving world.
The Blaze project envisions Jeep’s future in 2050, blending cutting-edge innovation with the brand’s legacy of adventure and freedom. A joint collaboration between UX and industrial design, I worked alongside two teammates to bring this vision to life. In a world where urbanization and sustainability intersect, Blaze bridges the gap between bustling cities and the untamed wilderness. This concept introduces adaptive gear, personalized waypoint technology, and seamless integration between vehicles and environments, offering users an immersive and meaningful experience. Designed for global, cross-generational appeal, Blaze redefines exploration by fostering community, inspiring adventure, and ensuring Jeep’s ethos thrives in a rapidly evolving world.
The Blaze project envisions Jeep’s future in 2050, blending cutting-edge innovation with the brand’s legacy of adventure and freedom. A joint collaboration between UX and industrial design, I worked alongside two teammates to bring this vision to life. In a world where urbanization and sustainability intersect, Blaze bridges the gap between bustling cities and the untamed wilderness. This concept introduces adaptive gear, personalized waypoint technology, and seamless integration between vehicles and environments, offering users an immersive and meaningful experience. Designed for global, cross-generational appeal, Blaze redefines exploration by fostering community, inspiring adventure, and ensuring Jeep’s ethos thrives in a rapidly evolving world.
Mao Irie
INDUSTRIAL
DESIGN
INDUSTRIAL
DESIGN
INDUSTRIAL
DESIGN
Adam Bunce
UX DESIGN, RESEARCH & STRATEGY
UX DESIGN, RESEARCH & STRATEGY
UX DESIGN, RESEARCH & STRATEGY
Gnacko Yacouba
INDUSTRIAL
DESIGN
INDUSTRIAL
DESIGN
INDUSTRIAL
DESIGN
business challenge
How can Jeep inspire Gen A users to seek adventure, strengthen connections with nature and community, and deliver authentic experiences in Brazil’s urbanizing 2050 landscape?
How can Jeep inspire Gen A users to seek adventure, strengthen connections with nature and community, and deliver authentic experiences in Brazil’s urbanizing 2050 landscape?
How can Jeep inspire Gen A users to seek adventure, strengthen connections with nature and community, and deliver authentic experiences in Brazil’s urbanizing 2050 landscape?
This business challenge focuses on how Jeep can remain relevant and innovative in 2050 by inspiring Gen Alpha to embrace adventure while fostering deeper connections with nature and community. As Brazil’s landscape continues to urbanize, the challenge is to design authentic experiences that align with Jeep’s core values, balancing modernity with sustainability. The goal is to create products and services that resonate with the evolving needs of a new generation, ensuring Jeep maintains its legacy as a symbol of freedom and exploration.
This business challenge focuses on how Jeep can remain relevant and innovative in 2050 by inspiring Gen Alpha to embrace adventure while fostering deeper connections with nature and community. As Brazil’s landscape continues to urbanize, the challenge is to design authentic experiences that align with Jeep’s core values, balancing modernity with sustainability. The goal is to create products and services that resonate with the evolving needs of a new generation, ensuring Jeep maintains its legacy as a symbol of freedom and exploration.
This business challenge focuses on how Jeep can remain relevant and innovative in 2050 by inspiring Gen Alpha to embrace adventure while fostering deeper connections with nature and community. As Brazil’s landscape continues to urbanize, the challenge is to design authentic experiences that align with Jeep’s core values, balancing modernity with sustainability. The goal is to create products and services that resonate with the evolving needs of a new generation, ensuring Jeep maintains its legacy as a symbol of freedom and exploration.
Research
Signals shaping the future of adventure and connection
Signals shaping the future of adventure and connection
Signals shaping the future of adventure and connection
Emerging signals highlight opportunities for Jeep to innovate and stay relevant. Investments in sustainability, like solar-powered trailheads, and Rivian’s EV charging networks are setting new eco-conscious standards. A resurgence of “dumb phones” reflects a growing desire for focus and authentic experiences, while platforms addressing loneliness emphasize the importance of community. These trends outline a path for Jeep to create meaningful, values-driven adventures in the future.
Emerging signals highlight opportunities for Jeep to innovate and stay relevant. Investments in sustainability, like solar-powered trailheads, and Rivian’s EV charging networks are setting new eco-conscious standards. A resurgence of “dumb phones” reflects a growing desire for focus and authentic experiences, while platforms addressing loneliness emphasize the importance of community. These trends outline a path for Jeep to create meaningful, values-driven adventures in the future.
Emerging signals highlight opportunities for Jeep to innovate and stay relevant. Investments in sustainability, like solar-powered trailheads, and Rivian’s EV charging networks are setting new eco-conscious standards. A resurgence of “dumb phones” reflects a growing desire for focus and authentic experiences, while platforms addressing loneliness emphasize the importance of community. These trends outline a path for Jeep to create meaningful, values-driven adventures in the future.
“rivian adventure (ev charger) network”
“rivian adventure (ev charger) network”
“rivian adventure (ev charger) network”
“JEEP INVESTMENT IN SOLAR PANELS AT TRAIL HEADS”
“JEEP INVESTMENT IN SOLAR PANELS AT TRAIL HEADS”
“JEEP INVESTMENT IN SOLAR PANELS AT TRAIL HEADS”
“DUMB PHONES ARE STARTING TO SEE A RESURGENCE WITH GEN Z AS THE MOTION OF LIMITING SCREEN TIME AND TAKING CONTROL OF ONES ATTENTION STARTS TO BUILD SOME MOMENTUM”
“DUMB PHONES ARE STARTING TO SEE A RESURGENCE WITH GEN Z AS THE MOTION OF LIMITING SCREEN TIME AND TAKING CONTROL OF ONES ATTENTION STARTS TO BUILD SOME MOMENTUM”
“DUMB PHONES ARE STARTING TO SEE A RESURGENCE WITH GEN Z AS THE MOTION OF LIMITING SCREEN TIME AND TAKING CONTROL OF ONES ATTENTION STARTS TO BUILD SOME MOMENTUM”
“EXPECTATION FOR AUTHENTIC, VALUE-ALIGNED EXPERIENCES ARE BECOMING MORE PREVALENT”
“EXPECTATION FOR AUTHENTIC, VALUE-ALIGNED EXPERIENCES ARE BECOMING MORE PREVALENT”
“EXPECTATION FOR AUTHENTIC, VALUE-ALIGNED EXPERIENCES ARE BECOMING MORE PREVALENT”
“GROWING DEMAND FOR PLATFORMS FOSTERING GENUINE CONNECTIONS, ADDRESSING LONELINESS”
“GROWING DEMAND FOR PLATFORMS FOSTERING GENUINE CONNECTIONS, ADDRESSING LONELINESS”
“GROWING DEMAND FOR PLATFORMS FOSTERING GENUINE CONNECTIONS, ADDRESSING LONELINESS”
Research inishgts
Designing the future for Gen Alpha in Sao Pãulo, 2050
Designing the future for Gen Alpha in Sao Pãulo, 2050
Designing the future for Gen Alpha in Sao Pãulo, 2050
São Paulo’s transformation into a sustainable, tech-forward city presents opportunities to align with Gen Alpha’s values. The focus on sustainable design and mindful technology caters to their environmental and emotional needs, while public spaces promoting in-person connections foster authentic social interactions. Identity personalization through adaptive products further resonates with their desire for individuality, making São Paulo an ideal setting for Jeep to engage and inspire the next generation.
São Paulo’s transformation into a sustainable, tech-forward city presents opportunities to align with Gen Alpha’s values. The focus on sustainable design and mindful technology caters to their environmental and emotional needs, while public spaces promoting in-person connections foster authentic social interactions. Identity personalization through adaptive products further resonates with their desire for individuality, making São Paulo an ideal setting for Jeep to engage and inspire the next generation.
São Paulo’s transformation into a sustainable, tech-forward city presents opportunities to align with Gen Alpha’s values. The focus on sustainable design and mindful technology caters to their environmental and emotional needs, while public spaces promoting in-person connections foster authentic social interactions. Identity personalization through adaptive products further resonates with their desire for individuality, making São Paulo an ideal setting for Jeep to engage and inspire the next generation.
Sustainable Design
Sustainable Design
Sustainable Design
São Paulo’s sustainable efforts will align with Gen Alpha's values, while competitors adopt electric vehicles. (Sources: ArchDaily, Prefeitura de São Paulo)
São Paulo’s sustainable efforts will align with Gen Alpha's values, while competitors adopt electric vehicles. (Sources: ArchDaily, Prefeitura de São Paulo)
São Paulo’s sustainable efforts will align with Gen Alpha's values, while competitors adopt electric vehicles. (Sources: ArchDaily, Prefeitura de São Paulo)
In-Person Connections
In-Person Connections
In-Person Connections
São Paulo’s future public spaces will facilitate real-world social experiences for Gen Alpha. (Sources: ArchDaily)
São Paulo’s future public spaces will facilitate real-world social experiences for Gen Alpha. (Sources: ArchDaily)
São Paulo’s future public spaces will facilitate real-world social experiences for Gen Alpha. (Sources: ArchDaily)
Mindful Tech
Mindful Tech
Mindful Tech
Gen Alpha will prefer calming technology, and São Paulo’s urban design will support this trend. (Sources: TheCityFix)
Gen Alpha will prefer calming technology, and São Paulo’s urban design will support this trend. (Sources: TheCityFix)
Gen Alpha will prefer calming technology, and São Paulo’s urban design will support this trend. (Sources: TheCityFix)
Identity Personalization
Identity Personalization
Identity Personalization
Gen Alpha will seek adaptive personal products like smart wearables that reflect their identity and values. (Sources: SpringerLink, ArchDaily)
Gen Alpha will seek adaptive personal products like smart wearables that reflect their identity and values. (Sources: SpringerLink, ArchDaily)
Gen Alpha will seek adaptive personal products like smart wearables that reflect their identity and values. (Sources: SpringerLink, ArchDaily)
User problem definition
How can Jeep foster authentic, family-centered connections with Gen Alpha in São Paulo, 2050?
How can Jeep foster authentic, family-centered connections with Gen Alpha in São Paulo, 2050?
How can Jeep foster authentic, family-centered connections with Gen Alpha in São Paulo, 2050?
In São Paulo, Brazil, 2050, Gen Alpha will prioritize meaningful interactions with brands that align with their values and help them connect with their families. They will seek shared experiences that strengthen bonds and create lasting memories, presenting Jeep with an opportunity to design personalized, family-focused solutions that inspire loyalty and engagement in a rapidly changing world.
In São Paulo, Brazil, 2050, Gen Alpha will prioritize meaningful interactions with brands that align with their values and help them connect with their families. They will seek shared experiences that strengthen bonds and create lasting memories, presenting Jeep with an opportunity to design personalized, family-focused solutions that inspire loyalty and engagement in a rapidly changing world.
In São Paulo, Brazil, 2050, Gen Alpha will prioritize meaningful interactions with brands that align with their values and help them connect with their families. They will seek shared experiences that strengthen bonds and create lasting memories, presenting Jeep with an opportunity to design personalized, family-focused solutions that inspire loyalty and engagement in a rapidly changing world.
persona definition
Meet Isabella: A Data Scientist Seeking Family Adventures in São Paulo, 2050
Meet Isabella: A Data Scientist Seeking Family Adventures in São Paulo, 2050
Meet Isabella: A Data Scientist Seeking Family Adventures in São Paulo, 2050
“I want to create lasting memories with my family.”
São Paulo, 2050
São Paulo, 2050
São Paulo, 2050
Gen A, 27
Gen A, 27
Gen A, 27
Partnered
Partnered
Partnered
Data Scientist
Data Scientist
Data Scientist
Isabella is a 27-year-old data scientist who balances a fast-paced career with her personal interests in video games, fashion, and eco-friendly initiatives. She uses technology to explore her hobbies and occasionally earns extra income from them. Recently, Isabella’s parents and siblings have started visiting more often, and she loves planning adventures to reconnect as a family. However, she struggles with finding a versatile vehicle that supports her desire for urban-to-wilderness trips.
Isabella is a 27-year-old data scientist who balances a fast-paced career with her personal interests in video games, fashion, and eco-friendly initiatives. She uses technology to explore her hobbies and occasionally earns extra income from them. Recently, Isabella’s parents and siblings have started visiting more often, and she loves planning adventures to reconnect as a family. However, she struggles with finding a versatile vehicle that supports her desire for urban-to-wilderness trips.
Isabella is a 27-year-old data scientist who balances a fast-paced career with her personal interests in video games, fashion, and eco-friendly initiatives. She uses technology to explore her hobbies and occasionally earns extra income from them. Recently, Isabella’s parents and siblings have started visiting more often, and she loves planning adventures to reconnect as a family. However, she struggles with finding a versatile vehicle that supports her desire for urban-to-wilderness trips.
Frustrations
Frustrations
Frustrations
Limited vehicle versatility
Familly connection time.
Urban disconnection.
Limited vehicle versatility
Familly connection time.
Urban disconnection.
Limited vehicle versatility
Familly connection time.
Urban disconnection.
User Needs
User Needs
User Needs
Seamless mobility solutions.
Personalized family experiences.
Reconnecting with nature.
Seamless mobility solutions.
Personalized family experiences.
Reconnecting with nature.
Seamless mobility solutions.
Personalized family experiences.
Reconnecting with nature.
value definition
Embedding Core Values into Jeep’s Future Products
Embedding Core Values into Jeep’s Future Products
Embedding Core Values into Jeep’s Future Products
Our vision is that Jeep’s future products will be built around the values of growth, community, and immersion. These principles drive designs that foster personal development, strengthen connections, and deliver meaningful, immersive experiences. By embedding these values, Jeep aligns with customer aspirations while staying true to its legacy of adventure and exploration.
Our vision is that Jeep’s future products will be built around the values of growth, community, and immersion. These principles drive designs that foster personal development, strengthen connections, and deliver meaningful, immersive experiences. By embedding these values, Jeep aligns with customer aspirations while staying true to its legacy of adventure and exploration.
Our vision is that Jeep’s future products will be built around the values of growth, community, and immersion. These principles drive designs that foster personal development, strengthen connections, and deliver meaningful, immersive experiences. By embedding these values, Jeep aligns with customer aspirations while staying true to its legacy of adventure and exploration.
Growth
Growth
Growth
Community
Community
Community
Immersion
Immersion
Immersion
concept
Mapping Jeep Waypoints for Urban and Wilderness Adventures in Brazil
Mapping Jeep Waypoints for Urban and Wilderness Adventures in Brazil
Mapping Jeep Waypoints for Urban and Wilderness Adventures in Brazil
The overall concept is to create an interconnected waypoint system, featuring urban hubs for pop-ups and community events, outdoor launch points for rest and exploration, and eco-tourism nodes offering guided adventures and responsive gear. These waypoints bridge urban and remote experiences, fostering meaningful connections and immersive journeys.
The overall concept is to create an interconnected waypoint system, featuring urban hubs for pop-ups and community events, outdoor launch points for rest and exploration, and eco-tourism nodes offering guided adventures and responsive gear. These waypoints bridge urban and remote experiences, fostering meaningful connections and immersive journeys.
The overall concept is to create an interconnected waypoint system, featuring urban hubs for pop-ups and community events, outdoor launch points for rest and exploration, and eco-tourism nodes offering guided adventures and responsive gear. These waypoints bridge urban and remote experiences, fostering meaningful connections and immersive journeys.
Urban Waypoint
Urban Waypoint
Urban Waypoint
PopUps & Community Events
PopUps & Community Events
PopUps & Community Events
Outdoor Waypoint
Outdoor Waypoint
Outdoor Waypoint
Remote Rest & Launch Point
Remote Rest & Launch Point
Remote Rest & Launch Point
Eco-Tourism
Eco-Tourism
Eco-Tourism
Responsive Gear & Guided Adventures
Responsive Gear & Guided Adventures
Responsive Gear & Guided Adventures
waypoint planning
And the story begins: A family discovers their next adventure through Jeep waypoints
And the story begins: A family discovers their next adventure through Jeep waypoints
And the story begins: A family discovers their next adventure through Jeep waypoints
Story
Story
Story
The family browses the Jeep waypoint system and finds an urban waypoint offering an autonomous route to an outdoor waypoint. Together, they explore personalized options, choosing a journey that connects vibrant city events with a peaceful nature retreat. This seamless planning fosters excitement and collaboration, turning their trip into an unforgettable family adventure.
The family browses the Jeep waypoint system and finds an urban waypoint offering an autonomous route to an outdoor waypoint. Together, they explore personalized options, choosing a journey that connects vibrant city events with a peaceful nature retreat. This seamless planning fosters excitement and collaboration, turning their trip into an unforgettable family adventure.
The family browses the Jeep waypoint system and finds an urban waypoint offering an autonomous route to an outdoor waypoint. Together, they explore personalized options, choosing a journey that connects vibrant city events with a peaceful nature retreat. This seamless planning fosters excitement and collaboration, turning their trip into an unforgettable family adventure.
Design Context
Design Context
Design Context
I designed the Jeep waypoint selection interface to focus on personalized adventures, tailoring options based on user preferences and vehicle availability. The UI integrates intuitive navigation and recommendations, making it easy for families to plan trips that blend urban and outdoor experiences, ensuring a seamless and meaningful journey.
I designed the Jeep waypoint selection interface to focus on personalized adventures, tailoring options based on user preferences and vehicle availability. The UI integrates intuitive navigation and recommendations, making it easy for families to plan trips that blend urban and outdoor experiences, ensuring a seamless and meaningful journey.
I designed the Jeep waypoint selection interface to focus on personalized adventures, tailoring options based on user preferences and vehicle availability. The UI integrates intuitive navigation and recommendations, making it easy for families to plan trips that blend urban and outdoor experiences, ensuring a seamless and meaningful journey.
outdoor waypoint
Immersive exploration at Jeep’s outdoor waypoint
Immersive exploration at Jeep’s outdoor waypoint
Immersive exploration at Jeep’s outdoor waypoint
Story
Story
Story
At the wild waypoint, they preview the hike on a holographic table, mapping out their journey with stunning detail. The route suggests additional gear for the trek, and she selects sunglasses from the gear station, realizing she forgot hers at home. The waypoint blends cutting-edge technology with practical solutions, ensuring the family is fully prepared and excited for their adventure ahead.
At the wild waypoint, they preview the hike on a holographic table, mapping out their journey with stunning detail. The route suggests additional gear for the trek, and she selects sunglasses from the gear station, realizing she forgot hers at home. The waypoint blends cutting-edge technology with practical solutions, ensuring the family is fully prepared and excited for their adventure ahead.
At the wild waypoint, they preview the hike on a holographic table, mapping out their journey with stunning detail. The route suggests additional gear for the trek, and she selects sunglasses from the gear station, realizing she forgot hers at home. The waypoint blends cutting-edge technology with practical solutions, ensuring the family is fully prepared and excited for their adventure ahead.
Design Context
Design Context
Design Context
I designed the Jeep holographic table to provide an intuitive and immersive planning experience. The UI integrates route visualization, gear recommendations, and seamless gear selection, tailored to user needs and preferences. This design ensures users feel supported and connected, enhancing their adventure while reinforcing Jeep’s commitment to innovation and exploration.
I designed the Jeep holographic table to provide an intuitive and immersive planning experience. The UI integrates route visualization, gear recommendations, and seamless gear selection, tailored to user needs and preferences. This design ensures users feel supported and connected, enhancing their adventure while reinforcing Jeep’s commitment to innovation and exploration.
I designed the Jeep holographic table to provide an intuitive and immersive planning experience. The UI integrates route visualization, gear recommendations, and seamless gear selection, tailored to user needs and preferences. This design ensures users feel supported and connected, enhancing their adventure while reinforcing Jeep’s commitment to innovation and exploration.
adventure planning
Charting the journey: Planning adventures with Jeep’s holographic table
Charting the journey: Planning adventures with Jeep’s holographic table
Charting the journey: Planning adventures with Jeep’s holographic table
Story
Story
Story
As the family gathers around the holographic table, they explore Blaze Canyon in stunning detail. The interactive map highlights trail difficulty, scenic spots, and elevation changes, helping them choose the perfect route for their adventure. They notice recommendations for essential gear and use the on-site 3D printing option to prepare for their hike. The table sparks excitement as they finalize their plans, blending technology with their love of exploration
As the family gathers around the holographic table, they explore Blaze Canyon in stunning detail. The interactive map highlights trail difficulty, scenic spots, and elevation changes, helping them choose the perfect route for their adventure. They notice recommendations for essential gear and use the on-site 3D printing option to prepare for their hike. The table sparks excitement as they finalize their plans, blending technology with their love of exploration
As the family gathers around the holographic table, they explore Blaze Canyon in stunning detail. The interactive map highlights trail difficulty, scenic spots, and elevation changes, helping them choose the perfect route for their adventure. They notice recommendations for essential gear and use the on-site 3D printing option to prepare for their hike. The table sparks excitement as they finalize their plans, blending technology with their love of exploration
Design Context
Design Context
Design Context
I designed the holographic table interface to provide an intuitive and immersive experience for planning outdoor adventures. The UI integrates real-time trail data, customizable route options, and on-demand gear recommendations, including seamless integration with 3D printing capabilities. This design prioritizes user engagement and convenience, ensuring every journey is tailored and effortlessly planned.
I designed the holographic table interface to provide an intuitive and immersive experience for planning outdoor adventures. The UI integrates real-time trail data, customizable route options, and on-demand gear recommendations, including seamless integration with 3D printing capabilities. This design prioritizes user engagement and convenience, ensuring every journey is tailored and effortlessly planned.
I designed the holographic table interface to provide an intuitive and immersive experience for planning outdoor adventures. The UI integrates real-time trail data, customizable route options, and on-demand gear recommendations, including seamless integration with 3D printing capabilities. This design prioritizes user engagement and convenience, ensuring every journey is tailored and effortlessly planned.
data review
Unwinding after the journey: Personalized comfort at the Jeep waypoint
Unwinding after the journey: Personalized comfort at the Jeep waypoint
Unwinding after the journey: Personalized comfort at the Jeep waypoint
Story
Story
Story
When they return to the waypoint, it seamlessly adjusts to their preferred group music and lighting settings, creating a relaxing atmosphere. They settle into cozy seating, unwind from their adventure, and review the data collected during their journey. The family reflects on their trip, exploring trail statistics and environmental insights, while planning their next adventure together. The personalized ambiance and data-driven features enhance their post-journey experience, blending technology with comfort and connection.
When they return to the waypoint, it seamlessly adjusts to their preferred group music and lighting settings, creating a relaxing atmosphere. They settle into cozy seating, unwind from their adventure, and review the data collected during their journey. The family reflects on their trip, exploring trail statistics and environmental insights, while planning their next adventure together. The personalized ambiance and data-driven features enhance their post-journey experience, blending technology with comfort and connection.
When they return to the waypoint, it seamlessly adjusts to their preferred group music and lighting settings, creating a relaxing atmosphere. They settle into cozy seating, unwind from their adventure, and review the data collected during their journey. The family reflects on their trip, exploring trail statistics and environmental insights, while planning their next adventure together. The personalized ambiance and data-driven features enhance their post-journey experience, blending technology with comfort and connection.
Design Context
Design Context
Design Context
I designed the Jeep waypoint interface to prioritize personalization and post-journey reflection. The system integrates user preferences for music, lighting, and seating arrangements while offering intuitive data review tools to visualize journey metrics and environmental impact. This design fosters relaxation and engagement, making the waypoint an integral part of the adventure experience.
I designed the Jeep waypoint interface to prioritize personalization and post-journey reflection. The system integrates user preferences for music, lighting, and seating arrangements while offering intuitive data review tools to visualize journey metrics and environmental impact. This design fosters relaxation and engagement, making the waypoint an integral part of the adventure experience.
I designed the Jeep waypoint interface to prioritize personalization and post-journey reflection. The system integrates user preferences for music, lighting, and seating arrangements while offering intuitive data review tools to visualize journey metrics and environmental impact. This design fosters relaxation and engagement, making the waypoint an integral part of the adventure experience.
ADAM BUNCE
Product Designer passionate about transforming complex user problems into thoughtful, human-centered solutions.
© 2024 All Rights Reserved
Built by Adam Bunce
WORK
UX Design Intern @ TRC Companies
October 2023 - Present
Architect @ Davis Partnership Architects
January 2020 - June 2023
Weld Shop & Armory Supervisor @ US Navy
March 2010 - April 2015
EDUCATION
MA Interaction & UI/UX Design
Academy of Art University
BA Environmental Design, Architecture
University of Colorado Boulder
AWARDS
Magna Cum Laude
University of Colorado Boulder